Julia is a seasoned leader known for driving remarkable growth in fast-paced environments. With a proven record of building growth strategies and driving product adoption from inception to success, she has made significant contributions to top-tier companies like Amazon and TikTok. Julia served as TikTok’s first Head of Growth since 2018, leading strategic initiatives that propelled the platform to unprecedented success, reaching 1 billion users globally. Her expertise spans from scaling user acquisition to optimizing user retention by fine-tuning strategies for sustained engagement and loyalty. Before her tenure at TikTok, Julia was a product marketing leader at Amazon, where she spearheaded growth strategies for the e-commerce marketplace’s global expansion. Her pivotal role in product innovation also brought voice-enabled speakers, such as the Alexa Echo devices, to the masses for the first time, reshaping the consumer market landscape. Having started her early career in consulting for private and public sectors with firms such as Deloitte and PwC, Julia possesses a strategic mindset and analytical rigor that she brings to her work. This diverse experience uniquely positions her to offer valuable insights and guidance to organizations seeking rapid and strategic growth. Outside of her professional endeavors, Julia is passionate about supporting the startup community. As a current advisor to startups, VC firms, and top university programs globally, she shares her wealth of knowledge and mentorship to help aspiring entrepreneurs reach their full potential and create a lasting impact.